Upskill and advance your career with a full scholarship for the Digital Ad Certificate, an online program designed by global experts. Learn strategy and how to create and execute campaigns across the world's main social media platforms.
Strong foundation in digital marketing; learn main social platforms and how to create high-impact campaigns
Mastery of marketing concepts like conversion funnels, audience segmentation, lead generation strategies, user buying personas, and customer journey optimization
Fundamentals of branding and user experience, design and mobile-first approaches
Capabilities in results analysis to optimize campaigns for success
Start your journey here! A 5-minute course on the basic skills you need to navigate today's digital landscape
Choose between live or self-paced modality and start learning. Enhance your journey with masterclasses led by industry experts, covering emerging digital trends, real-world applications and employability tips.
After completing all the modules, pass the final assessment to earn your certificate and connect with the best in the industry.
Why Should I Enroll?
Why Should I Enroll?
By 2030, 75% of jobs will require advanced digital skills. Gen Z will be the generation with the highest digital capabilities. This program is a great way to explore possibilities in the digital industry, and you may find it's the perfect place for you.
With global ad spend increasing by 10-20% every year, companies worldwide are actively recruiting digital marketing professionals in fields like paid social media, ad serving, analytics, and social media advertising. Their next recruit could be you!
This program will teach you about the most popular ad platforms today, as well as how you can become skilled in digital advertising and social media.
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FULL STUDENT SCHOLARSHIPS AVAILABLE
Education is worth it
"We believe that the power of digital media to drive economic growth should be experienced equally - everywhere around the globe. That is why we are committed to ensuring that local advertisers around the world have the access and education they need to become digital experts, unlocking the power of digital media for their communities."
Founder & CEO at Aleph
Gaston Taratuta
Frequently Asked Questions
To access this course, simply enroll, and you will receive a full scholarship. This includes the live and self-paced learning formats, along with the certificate.
The scholarships are provided by Aleph Digital, a digital marketing company that exclusively represents some of the biggest ad platforms in over 130 countries. Our mission is to train, certify, and connect the next generation of digital marketers with the fastest-growing industry in the world.
The program is 100% online and offers two learning paths: live, interactive sessions or a self-paced version. Both options include access to supplementary materials, like expert masterclasses on our learning platform.
The live format is 100% online, combining live sessions with on-demand content. Classes are two hours long, and held twice a week for two months.
In each class, you will work in different groups. Mixing up teams ensures diverse perspectives and maximizes your networking opportunities and support throughout the program.
You'll also have access to our platform for on-demand materials. After completing each module, you'll take review quizzes, followed by a final assessment at the end of the course to earn your certification.
This modality is 100% online and entirely on-demand, allowing you to learn on your own schedule. To complete the training comfortably, we recommend dedicating 3-4 hours per week.
All content is accessible through our platform, so you can study whenever it suits you. After completing each module, you'll take short review quizzes, followed by a final assessment to earn your certification.
We know your time is precious. Live learning is a great way to meet people and create a new network of global digital ad professionals, and we will continue to offer it. Still, it's important that we give our students the flexibility to learn at their own pace and start anytime.
If you have the ability to commit to live learning, and you have access to a desktop and internet, the collaboration and community is a wonderful value. If you can't make live sessions work in your schedule, the self-paced format is a great fit for you.
You must complete the Digital Literacy course, found on our learning platform, and take the assessment in order to start the program. Take the assessment and aim for a minimum score of 60% - don't worry, you can retake it as many times as needed to get a qualifying score to access the program.
The program has an estimated duration of 40-90 hours.
The curriculum includes the fundamentals needed to understand and manage digital advertising channels and campaigns, like: Global context of digital advertising, Introduction to digital marketing, Audience, Brand personality, Landing pages, Introduction to the main social media platforms, Introduction to performance, Digital advertising on platforms, Data analysis, and Professional development.
All you need is a desktop or laptop computer and a reliable internet connection.
The course is open to anyone over the age of 16. The program is for people who are interested in learning more about the fundamentals of digital marketing and paid digital media on social media platforms like X, Snapchat, LinkedIn, and more.
You do not need any prior knowledge or experience to complete this program.
This program is offered in the following languages: Spanish, English, French and Arabic. We look forward to providing the program in more languages in the future.
Yes, you will get a shareable certificate provided by Aleph that you can add to your LinkedIn profile. Aleph represents top tech companies such as Meta, X, Google, Snapchat, Spotify, TikTok and 40+ others, in over 130 countries.
Aleph Digital is one of the biggest marketing companies in the world of digital advertising. It is known for building connections between digital media leaders and the brands that depend on them, in more than 130 countries across the globe. At the end of the program, you will be granted a certification, and your profile will be presented to our marketing database.
Completion of all reading checks and integrative activities, with a pass on the final assessment.
Available globally, Digital Ad Expert is a fully funded, skills-based education platform designed by digital advertising experts. At a local level, Digital Ad Expert is helping local communities access the skills needed to unlock the rapidly increasing economic opportunities available through digital advertising. Meanwhile, at a global level, it is primarily fueling long-term, digitally driven growth for emerging economies.
