Masterclass Marketing Digital

Advertising platform selling: crafting the narrative

Clients rarely buy an advertising platform because of its features. They buy it because it helps solve a business problem. This masterclass shows how to build narratives for selling an advertising platform, and how the same approach applies across three types: seasonal calendar moments, industry verticals, and audience profile. Moving past feature-focused pitches, this session reveals how to select the right story for any scenario and adapt your approach for both C-level decisions and technical discussions.

💻 Free webinar

Guest speaker: Kamal Hossain Raj

Industry Lead, Google Ads at Aleph Digital.

With 10+ years of experience in digital marketing and sales, Kamal currently serves as Industry Lead at Aleph Group, where he manages a client portfolio across the fintech, FMCG, travel and app sectors. Since joining Aleph in 2022, he has built 20+ advertising platform narratives across seasonal events, industry verticals and audience types, and has delivered 200+ sessions for clients and teams. His background is rooted in the Google Ads ecosystem, with hands-on experience across advertising, marketing and sales. He brings that experience to one goal: helping brands reach their digital growth goals through clear, data-driven storytelling.

What you will learn

✅ To build narratives around calendar moments, industry verticals, and specific audiences.

✅ To adapt your pitch for both executive discussions and technical conversations.

✅ To select the most effective storytelling structure for any client scenario.

✅ To apply a practical sales narrative framework in your next client meeting.

What our students say

"Digital Ad Expert gave me a huge motivation to continue my learning journey. I am truly thankful for the opportunity, and I now feel confident and ready to tackle the job market. Thank you for boosting my confidence!"

⭐ Jazmin, Argentina

"I’m walking away with a world of possibilities, both professionally and for my business. I can now accomplish so much on social media, including things I didn't even know were possible before."

⭐ Patrick, Ghana

"This was a truly great learning journey. My deepest gratitude goes to the entire Ad Expert Aleph team for providing and continuing to provide this opportunity to train us in such an exciting digital field. A thousand thanks!"

⭐ Zayda, Uruguay

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FAQs

Our Digital Ad Expert Masterclasses offer participants the invaluable opportunity to learn directly from experts in the field. They are a unique experience to gain specialized, first-hand knowledge. These classes are carefully designed around relevant topics in digital marketing and advertising, with the purpose of providing in-depth knowledge and an up-to-date vision of the industry.

This Masterclass will provide you with specialized knowledge, practical experience, networking opportunities, and the motivation to keep advancing in your professional career in the field of digital marketing and advertising. Our primary objective is to inspire, inform, and foster the growth and motivation of developing digital professionals.

This is a free activity and open to the community. Through these Masterclasses, we want to provide in-depth knowledge and an industry perspective. Our goal is to inspire and empower future digital experts, closing the digital skills gap worldwide.

Yes. To access the materials and resources for all of our Masterclasses, you just need a Digital Ad Expert account. If you haven’t registered yet, you can create one at learn.digitaladexpert.com and find all the available content on our online platform.

Yes, of course! During the Masterclass, you will have the opportunity to participate in an interactive Q&A session. You can send your questions through the chat, and at the end of the session, time will be dedicated to answering them and addressing your concerns.