Masterclass Marketing Digital

AI and Digital Marketing for education leaders: reaching more learners, at lower cost, with higher impact

In this masterclass, you will explore the new paradigm of education in today’s fast-paced attention economy. You'll discover how AI and digital marketing principles can revolutionize learning experiences, especially for underserved markets. Moving beyond traditional curriculum design, this session explores how to use AI as a powerful tool for access, enabling you to lower costs, scale personalization, and produce multiformat content in record time, turning standard courses into high-engagement, mobile-first learning journeys that reach more learners with higher impact.

💻 Free webinar

Guest speaker: Daniela Picciotto

Senior Education Product Manager at Aleph Digital.

Daniela Picciotto leads the Education area at Aleph. A social communicator and front-end developer by training, she has built her career at the intersection of education and technology, leading the design and management of edtech solutions and products. Her expertise brings together digital product design, content strategy, and platform implementation, always with a focus on creating meaningful and innovative learning experiences.

What you will learn

✅ What AI capabilities matter for the learners we serve.

✅ How to produce relevant content in a fraction of the time and budget.

✅ How to implement digital marketing and IA principles that enhance our products and maximize learners retention.

What our students say

"Digital Ad Expert gave me a huge motivation to continue my learning journey. I am truly thankful for the opportunity, and I now feel confident and ready to tackle the job market. Thank you for boosting my confidence!"

⭐ Jazmin, Argentina

"I’m walking away with a world of possibilities, both professionally and for my business. I can now accomplish so much on social media, including things I didn't even know were possible before."

⭐ Patrick, Ghana

"This was a truly great learning journey. My deepest gratitude goes to the entire Ad Expert Aleph team for providing and continuing to provide this opportunity to train us in such an exciting digital field. A thousand thanks!"

⭐ Zayda, Uruguay

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FAQs

Our Digital Ad Expert Masterclasses offer participants the invaluable opportunity to learn directly from experts in the field. They are a unique experience to gain specialized, first-hand knowledge. These classes are carefully designed around relevant topics in digital marketing and advertising, with the purpose of providing in-depth knowledge and an up-to-date vision of the industry.

This Masterclass will provide you with specialized knowledge, practical experience, networking opportunities, and the motivation to keep advancing in your professional career in the field of digital marketing and advertising. Our primary objective is to inspire, inform, and foster the growth and motivation of developing digital professionals.

This is a free activity and open to the community. Through these Masterclasses, we want to provide in-depth knowledge and an industry perspective. Our goal is to inspire and empower future digital experts, closing the digital skills gap worldwide.

Yes. To access all Masterclasses, you must be an active student of Digital Ad Expert. To join, simply register on our website learn.digitaladexpert.com. Once registered, you will be able to access the materials and resources through our online platform.

Yes, of course! During the Masterclass, you will have the opportunity to participate in an interactive Q&A session. You can send your questions through the chat, and at the end of the session, time will be dedicated to answering them and addressing your concerns.